Salon owners are facing difficulties in keeping track of their color formulas, client information, and back bar inventory, leading to inefficiencies and a lack of accuracy in their business operations. The manual tracking process is time-consuming and prone to errors, causing frustration for salon owners who are looking for a more streamlined and efficient solution.
Go paperless with SalonScale and connect to the Bluetooth Scale, and Create a product data base with prices and set a Formula to calculate the colors was weight This solution that allows you to track your color recipe, store client information in one central location, and get an accurate price for the colors used. Additionally, if we design the back bar inventory feature, stylist can easily manage the inventory and ensure that they always have the products they need.
According to the Research Goal User Interviews and Focus Group methods were the right Research methods to go with.
Hair salon owners and professionals are our focus group. Diverse and represent a range of perspectives and experiences.
Prepared set of questions and discussion topics that will guide the focus group discussion.
Encourage open and honest discussion and allow participants to share their experiences, opinions, and ideas.
Recorded the focus group discussion for later analysis.
Identified common patterns in the participants' experiences, challenges, and preferences. This information was shared with a cross functional team.
Shared the result of the research how their inputs were used to develop the SalonScale. We did one follow-up focus groups to assess the impact and gathered extra feedback.
Bio and Experience: Odrey is a 35-year-old hair salon owner who has been in the business for over 10 years. She has a small salon with 5 employees and is always looking for ways to streamline her business operations and increase profitability.
Frustrations: Odrey has tried a few different software solutions in the past, but has found that they are too complex and time-consuming to use effectively.
Needs: Desktop WebApp user, She is looking for a software solution that is easy to use, integrates well with her current systems, and provides real-time insights into her business operations.
"Is there any solution for Auto inventory of the backbar"
Bio and Experience: 25-year-old hair stylist who has been working in the industry for 5 years. He is highly skilled and has a large following of loyal clients. Jason is passionate about his work and wants to focus on providing the best possible service to his clients.
Frustrations: He is frustrated with the manual process of scheduling appointments and tracking his sales, and is looking for a software solution that can help him manage his schedule and track his sales more efficiently.
Needs: Mobile Application user, Jason is tech-savvy and is comfortable using software solutions, but he wants a solution that is user-friendly and designed specifically for hair salon professionals.
"Help me to get Organized"
"Numbers are not my first language!"
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In Person/ Moderated
1 hour length
9 Participants, 3 participants each day, in 3 days
4 Participants suggested to add an action where user can change the price for the product
2 participants mentioned to add a data to measure KPIs: Most popular product and which color used the most.
2 Participants/Salon Owners highly suggested to add a capability to order more scale through dashboard so they order for the stylists
The exact ROI that a salon might see after implementing SalonScale will depend on several factors, including the size of the salon, the number of clients, and the current systems and processes in place.
However, by streamlining operations and reducing manual tasks, SalonScale has the potential to bring significant benefits and cost savings to a salon.
Increased accuracy and efficiency in formula tracking, pricing, and client management, leading to a reduction in errors and time spent on manual tasks. ROI for the Salon increased by 165%
Improved inventory management, leading to reduced waste and increased cost savings. Increased profit by 34%, because reduced over ordering
Increased visibility into salon operations, allowing for better decision-making and improved overall business performance.
Pretty normal- do not panic!
Sign-up and Sign in- option. It was hard to decide can we give a sign-up option through Social Media. As Users were concerned about the privacy of their data.
We missed giving another format file option to Bulk uploading of the products when the Salon owner doesn't have a CVS format of the file.
Subscription Pricing issue- basically was a major topic for Business developers as Business Strategy was not ready (StartUp)
I like the process, non-liner Double diamond was very productive. We did missed some important things- but we found out and added above aspects into the platform. Iteration require collaboration and working close with your cross-functional team. I'm looking forward to chat with you about my projects, let,s chat!
